Often when we hear “Brainwashing” or “Mind Control” it feels weird or a little science fiction to us. In reality, mind control refers to a specific set of methods and everyday normal appearing techniques that influence how a person thinks, feels, and acts. Our minds can easily be influenced… simply notice the billions spent in advertising. So in today’s episode Britt & Bill discuss Steven Hassan’s work with the B.I.T.E. Model which is the manipulation of (B)ehavior, (I)nformation, (T)hought,and (E)motion in order to maintain control over a person or group of people.